The Video portrays a ritual of an Average Joe who sets out on a quest of mundane proportions. The video takes on a plat form game theme. Relating the game to an older plat former gives it a comical edge, a way in which our imagination can find a smile.
The Average Joe, being sucked into the virtual gaming world, comes to experience his day somewhat differently. A new hero is born, he is named Umbrellaman.
Part of the C&CI Student Short Film Competition 2011